Digital Marketing- What is it?

Digital Marketing- What is it?

Digital Marketing

 

Digital marketing is a term for the marketing of brands, products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing is promoted by multiple channels—

  • Affiliate marketing
  • Display advertising
  • Email marketing
  • Search marketing
  • Social Media Marketing

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books and more.

  • Paid Search > Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience. PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.
  • Content Marketing > Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them to see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.

>> Great content is the fuel that drives your digital marketing activities:

  • It is a key pillar of modern SEO
  • It helps you get noticed on social media
  • It gives you something of value to offer customers in emails and paid search ads

 

  • Email Marketing > Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails.
  • Mobile Marketing > As mobile devices become an increasingly integral part of our lives, so from SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key.

 

Our Digital Marketing Strategies >

 

  • Opportunity- To create an effective data management platform (DMP) a business first needs to review the marketplace and set ‘SMART’ (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.

 

  • Strategy- To create a planned digital strategy, the concern must review their digital proposition (what you are offering to consumers) and communicate it using digital customer targeting techniques. So, they must define online value proposition (OVP), this means the company must express clearly what they are offering customers online e.g. brand positioning.

 

  • Action- The third and final stage requires to set a budget and management systems; these must be measurable touch points such as audience reach across all digital platforms. Furthermore, the concern must ensure the budget and management systems are integrating the paid, owned and earned. The Action and final stage of planning also require them to set in place measurable content creation e.g. oral, visual or written online media.

   

Our Digital Marketing Tactics-

 

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ad Words.

Affiliate Marketing

A type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. But many people also consider social media advertising to be ‘native’ — For example Facebook advertising and Instagram advertising.

Email Marketing

Email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.

More Digital Marketing Techniques

  • SEO – Off page optimization & On page optimization
  • SMO (Social Media Optimization)
  • SEM (Search Engine Marketing)
  • SMM (Social Media Marketing)
  • PPC (Pay-per-click)
  • Google Analytics
  • Facebook Ads, Twitter Ads, LinkedIn Ads, LinkedIn Optimization
  • Google Marketing (Adwords and Campaign)
  • Brand Marketing, Content Marketing
  • Video Marketing, Blogging, E-commerce, Link Building
  • Google Webmasters tool
  • WordPress and Online Advertising

 

-by SHUBH

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