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What Is Latent Semantic Indexing- How it works?

Digital of Marketing

Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in content. The contents of a web page are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page.

 

Do Not Underestimate Content

 

SEO strategy has always denoted that great importance is placed on the page title and words encased in heading tags, especially the H1 tag. Words and phrases within the content that are bolded or italicized are also given a greater importance. But you should be aware of the use of LSI, as it can affect what keywords your website is ranked for.

But if your page contains synonyms, the search engine recognizes that your page is actually about the subject title and will place greater importance on the page. You may well already use good keyword techniques and add a few secondary keywords into your content, but the rest of the content should also be littered with synonyms to convince search engine spiders.

 

A Response to Keyword-Stuffing

 

Latent Semantic Indexing came as a direct reaction to people trying to cheat search engines by cramming Meta keyword tags full of hundreds of keywords, Meta description full of more keywords, and page content full of nothing more than random keywords and no subject-related material or worthwhile content.

Search engines, like Google, appreciate good content and encouraging people to add good content that helps keep the high-ranked listings relevant. Although producing good content will not guarantee you first page rankings, it could improve your quality score.

 

When LSI is Not Relevant

 

LSI will not affect a squeeze page that has no intention of achieving a search engine rank anyway, due to its minimalistic content. But for site owners or bloggers hoping to get on the search engines good side, pay attention to LSI.

Latent Semantic Indexing is a good thing. It keeps content relevant and rich and benefits not only visitors but website owners that produce quality material.

 

How to Befriend LSI

 

Latent Semantic Indexing is not rocket science, it is simply common sense. Here are some simple guidelines:

  1. If your page title is Learn to Play Tennis, make sure your article is about tennis.
  2. Do not overuse your keywords in the content. It could look like keyword stuffing and the search engines may red flag you.
  3. Never use Article Spinning Software – it spits out unreadable garble.
  4. If you outsource your content, choose a quality source.
  5. Check Google Webmaster Tools and see what keywords your pages are ranking for.

Latent Semantic Indexing is not a trick. You should bear it in mind when adding content to a web page, but do not get paranoid about it. The chances are if you provide quality, relevant content you will never have to worry about falling foul of and LSI checks.

 

-by SHUBH

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Digital Marketing- What is it?

Digital Marketing

 

Digital marketing is a term for the marketing of brands, products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing is promoted by multiple channels—

  • Affiliate marketing
  • Display advertising
  • Email marketing
  • Search marketing
  • Social Media Marketing

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books and more.

  • Paid Search > Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience. PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.
  • Content Marketing > Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them to see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.

>> Great content is the fuel that drives your digital marketing activities:

  • It is a key pillar of modern SEO
  • It helps you get noticed on social media
  • It gives you something of value to offer customers in emails and paid search ads

 

  • Email Marketing > Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails.
  • Mobile Marketing > As mobile devices become an increasingly integral part of our lives, so from SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key.

 

Our Digital Marketing Strategies >

 

  • Opportunity- To create an effective data management platform (DMP) a business first needs to review the marketplace and set ‘SMART’ (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.

 

  • Strategy- To create a planned digital strategy, the concern must review their digital proposition (what you are offering to consumers) and communicate it using digital customer targeting techniques. So, they must define online value proposition (OVP), this means the company must express clearly what they are offering customers online e.g. brand positioning.

 

  • Action- The third and final stage requires to set a budget and management systems; these must be measurable touch points such as audience reach across all digital platforms. Furthermore, the concern must ensure the budget and management systems are integrating the paid, owned and earned. The Action and final stage of planning also require them to set in place measurable content creation e.g. oral, visual or written online media.

   

Our Digital Marketing Tactics-

 

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ad Words.

Affiliate Marketing

A type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. But many people also consider social media advertising to be ‘native’ — For example Facebook advertising and Instagram advertising.

Email Marketing

Email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.

More Digital Marketing Techniques

  • SEO – Off page optimization & On page optimization
  • SMO (Social Media Optimization)
  • SEM (Search Engine Marketing)
  • SMM (Social Media Marketing)
  • PPC (Pay-per-click)
  • Google Analytics
  • Facebook Ads, Twitter Ads, LinkedIn Ads, LinkedIn Optimization
  • Google Marketing (Adwords and Campaign)
  • Brand Marketing, Content Marketing
  • Video Marketing, Blogging, E-commerce, Link Building
  • Google Webmasters tool
  • WordPress and Online Advertising

 

-by SHUBH

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